With a lot of emphasis on SEO, it is easy to forget that you need to write content to engage real people, not just to rise in search rankings. Here are five tips to make sure you are able to write engaging content for your audience: 1. Think about your Read more…
Have you ever sat down at your computer and Googled ‘how to write a blog’? You might benefit from hiring a copywriter. Copywriting is a specific skill that can help present your business in a new light, draw out the key benefits of your products and services, and communicate that Read more…
We’ve all read reviews by critics and reviewers in the past, and wondered about the person behind the review. For performers and creatives the impact of reviews can be considerable, as for audiences a review can determine whether we see a show or not. But is is hard to write Read more…
This article discusses techniques for writing a book review, which can be a daunting task! I’ve been reviewing books professionally for literary journals for a while, and below share some of the lessons I’ve learned and tactics I’ve used. Of course there isn’t just one way to write a book Read more…
This article discusses techniques and tips to help you write better blog posts, with the aim of attracting the most internet traffic possible to your site, creating a supportive and helpful community, and adhering to best practice SEO. Blogging about blogging! It’s only a matter of time before each blogger Read more…
Reading biographies can be a lot of fun, and it can also help you to understand your favourite writers, improve your craft, and gain a better understanding of the industry you are working in. But which are the best ones? First of all, it’s probably a great idea to do Read more…